Why I'm building Water LLM
Coaches, consultants, and solopreneurs get into this work because they love the work. They don't love running a business, and most of us discover that quite painfully.
Systems for the business, so you can do the work you love
As a systems thinker, it was important to me to build really efficient systems to run my business, so I could spend more of my time doing the work I love.
In conversations with other coaches, it's clear those systems aren't in place for most of us, and it's causing a lot of anxiety and stress. Water LLM is the tool I wanted for myself, built so others can use it too.
The right tool at the right time
When is automation appropriate? When is generative AI appropriate? I think about the whole system, and the workflows people actually have to move through.
A lot of generative AI is marketed as productivity, but it often just creates more stuff in the system for us to consume, and more busyness. I want to cut through that: apply genuinely useful systems that offload the overhead, while keeping the high-touch, hands-on relationships that make the work good.
Run your business, soup to nuts
Lives in Google Sheets
No new software to learn. Your CRM runs where you already work.
Reads your Gmail and Calendar
Every client interaction is tracked automatically, with no manual logging.
AI that knows your clients
Briefings and outreach grounded in your actual relationship history.
Engagement, invoicing, and follow-ups
Track client engagement, run invoicing, and stay on top of follow-ups in one place.
Your data stays yours
Many companies want your data. They take your stuff and hold you captive, because you're in their system now. Water LLM works the other way: it runs inside Google, which you already use, so your data never leaves it.
You get clean data you can use with the systems I've built, and build on yourself. Pricing is transparent, around $25–30 a month with all features included, and the whole thing is grounded in an ethical practice of helping solopreneurs build a brilliant business.
A community of people doing this work
Ultimately, I want to build community with fellow solopreneurs and coaches who are figuring out how to run a business they love without it running them.
Building AI tools for your organization instead? See AI advisory.
Get early access to Water LLM
Water LLM is launching soon. Join the waitlist to be the first to know when it's ready.
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